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Website + Business Coaching

Andrew Roberts-Gray is an American contemporary artist with a career spanning four decades. After many years with a template website, it was high time for a sophisticated digital presence.  

We wanted more for Andrew than just a portfolio and CV-based site. So often artist sites don't actually give access to the full experience of the work. They can't, really - there's nothing like being in person with art, but there is definitely enough space to offer more than what has been standard. We wanted a level of generosity with this new virtual identity so Andrew could share his process and philosophies to give viewers more access.

In order to do that, we began with an interactive timeline designed to be updated as needed. Then, we prepared the galleries and employed the wonderful work of documentarian Shawn O'Connor to record the complexity of the work (and remixed it for the Process page). To accompany traditional statements, we transcribed an artist's talk, so within just a few clicks, you could get closer to Andrew's process.

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When it came to giving viewers more word-based access to the work, we decided to host an artist's talk to accompany more formal statements. The process yielded a document that is a time capsule of more recent chapters of Andrew's career. This way, those who only have the opportunity to see the work online have pathways to the paintings and performance past the 1200 pixel-wide documentation of these epic, large works.

Overall, our aim to create an online experience that surpassed the DIY artist template has been an accompanying work in itself, lifting the calling card that a website functions as to a higher level to create a more sophisticated digital identity that honors the works.

You are invited to view Andrew's work here

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When I began working with Nicacelly I had some vague notions that I wanted to become a better art businessman. I needed a new website that matched the depth and 40 year commitment of my practice.  Nicole worked with me to see myself in a different light, in the context of an accomplished artist and communicator.


This led to the visioning of a new website that creatively and technically matched the complexity of my paintings, the ideas lurking in them, and the backstory that accompanies much of my work. I ask alot of my audience.

I feel that the website now is an extension of my artistic work and will help people to understand my passion, ridiculous visions, and assist my audience.  Nicole facilitated my embracing myself as an art businessman and creating this unique website.


Like this project?​

If this sounds, looks, and feels like something that you'd like for your own business, please do reach out for a free 30-minute intake session.

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