TONE OF LIFE
Holistic Branding + Systems + Website + Communications + Re-Launch
There are few sound healers with as much experience as Tom Soltron and Abby Delsol. The two met after long journeys to the center of their life work, and together as Tone of Life, they lead Sound Healing and Therapy trainings, workshops, and concerts across the globe.
They already had their logo, but their internal brand and site language did not recognize the magnitude of their expertise, story, and ideas in a way that could be consumed and digested. The goal was to create a narrative and a cohesive website where they could also condense some of their operations with more ease and automation with streamlined internal admin tasks. By bringing their online experience and communications under one roof, we were able to share their interdisciplinary offerings of experiences, trainings, products, music, retreat center, and yoga methodology with more concision, inclusion, and simultaneously, calls to action.
Further, we created a rhythm of communications to engage their audience with a welcome series that features beautiful music downloads, and monthly communications
Over time, we often create piecemeal solutions as changes take place, the result a cumulative bulletin board with disparate systems. By distilling the story of where we've been, and idealizing where we want to go, and putting it under one roof, we get to create an actual experience for our audience that engages, informs, and of course, creates the spaciousness for founders to answer the call, and not keep making them.
Nicacelly's holistic approach to branding, messaging, and business development is what attracted me to work with her. I needed help transforming my brand and site to align with the new direction of my business. It would take more than changing a little content or the template of my site, or adding a new logo. It was about going deep.
There's a way she peeled back the layers to uncover who I am now, how I want to be of service now. NIca's process was a journey of self discovery. She took on the role of guide, coach, mentor, and creative wizard, inviting me to step outside the box and reach further. She helped me hold the big picture in view when the details felt overwhelming. Her humor, focused presence, and wide smile brought ease to the process as well.
I see my business as an extension of who I am, an expression of my values and skills. Nica's work has elevated my site in a way that lets me engage more authentically with my clients and community and build my business. For this, I am deeply grateful.