Collaborating with motivated solopreneurs, duos, organizations, and brands for roots-up business builds, holistic branding, marketing strategy, and meaningful design & communications. 

When Katie and Paola decided to strike out on their own with Elder Pros, an elder placement company, they contacted me to create a cohesive look and feel to launch their company. 

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What they do is incredible. They work with families to place their loved ones who can no longer care for themselves or live independently find compassionate in-home or long-term care. 

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The challenge was to create a one-page website with clear calls to action to support someone who is looking for help quickly, as often their customers only have 48 hours to place a loved one out of a nursing home or hospital. We had to be direct without being aggressive. By researching the psychology of color in the eldercare industry, we discovered a beautiful sage and gold palette that speaks to the calm and nurturing the quality of their work. Paired with easy-to-read fonts and action-oriented copywriting,  utilizing the triple segment flow of the online experience, we created something that is just enough and not-too-much, focused on the task at hand: to get folks to call when they are in need. We also developed a brochure in a new way not seen in their industry, setting them apart.

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Good news... Elder Pros business is up.

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Completed 2019