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Growing a Method into a Movement

Client

Abre Tu Boca

Year

2025

  • on demand creative consulting

  • on demand business development

  • creative & strategy partner to founder

In the Pueblo Magico of Todos Santos live some artists of rare talent and drive. One of those is Amanda Aileen Fisher, whose women's writing circle, which first gathered in her living room during the pandemic, has transformed into a pulsing force in the town, rivaling established writer's workshops with her unique method of seeing past the traditional patterns of grammar, and dipping into the subconscious as the source of authentic writing and expression. 


After three years of growing the cirlce, she was ready to scale. And so this year, we sat down to sketch out the strategy of the business itself- what to launch when, how much, how to share it, and what to tackle first. Holding a steady support for when questions or appropriations came to the fore, I was able to support her vision through to its expansion. Let's not get it twisted- Amanda is a force of an artist and entrepreneur, and she held the day-to-days, but it was our strategy sessions and ongoing on-call support that allowed for the leader to lead, and breathe into her next iteration. 


I celebrate Amanda endlessly and am so grateful to have been able to support this project, dear to so many of us.

Nica Celly has been an invaluable guide in my journey as a professional artist and entrepreneur.  With Nica's bright mind, I was able to identify clear next steps as well as the long-range process toward sustainable growth. She helped me refine my offerings, align my brand with my purpose, and make decisions that support both my creative vision and my financial goals.During a time of major creative expansion, she helped bring clarity and structure to my storm of ideas, helping me translate them into a smart, strategic action plan that balanced impact, profitability, and longevity.


During this period of expansion—where I’ve had to let go of old ways of working and embrace more efficient habits—Nica has provided the structure, strategy, and encouragement I needed. She even talked me down in moments of panic as I worked through growth barriers. She has made a tremendous impact on my creative life and, by extension, my life as a whole. I feel deeply supported by her, and I can’t recommend her highly enough.

Amanda Aileen Fisher
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