Client
AcroYoga International
Year
2014-18
all creative briefs, for designers and photographers
brand management
festival development and on-site support
marketing plans, content, and execution for, on average, 5+ Teacher Trainings and 7 festivals in as many countries per year
digital marketing
copywriting
customer-facing communications
video treatments, project management
merchandise design and production
and elevating myself past the multi-hyphenate limit
social justice alignment
Wanna Get High?
That was the first headline I created when we started the digital marketing campaign for AcroYoga International. It was a hit. After three years as the brand manager, we started taking on digital marketing to sell the teacher trainings and festivals that are hallmarks of the AcroYoga International brand. I was lucky to work with this visionary community for four years in multiple capacities. As the contracted brand manager and creative director, I was responsible for:
all creative briefs, for designers and photographers
brand management
marketing plans, content, and execution for, on average, 5+ Teacher Trainings and 7 festivals in as many countries per year
digital marketing
copywriting
customer-facing communications
video treatments, project management
merchandise design and production
and elevating myself past the multi-hyphenate limit
AcroYoga is practiced by over one million people in over 55 countries. Because it is a practice that involves touch and bodies, we had the opportunity to rewrite how to train the leadership to address diversity and inclusion in a way that hadn't been endeavored before. It was a challenging and proud moment for us all.
Project Dates: 2014-18