If Stevie Nicks and Sri Aurobindo had a baby, it would be Erika Van Gemeren. Her unique style of devotion and tantric wisdom and unapologetic rock and roll background begged for a solid online experience. She also recently opened up new offerings outside of retreats and public classes to include esoteric healings and kirtan gatherings.
In order to create a cohesive experience, we began with her business card and developed a wordmark logo as well as the icon of the kundalini snake (which I based on the California Kingsnake). We used the elements of smoke and gold foil for her cards, translating it to lighter, more cloud-like experience on the web, almost dreamy. Encouraging her to create video resulted in a beautiful movement-based experience, and we worked together to pool together her strengths into a marketing plan she could actually manage.
Working with Nica on my website was easeful, inspiring, and all around fun! I gave her a couple images of the look I was going for but she was able to convey the message and look I was going for that I couldn’t put into words. She has an innate and intuitive way of seeing your whole being and distilling it into the brand. Whenever I pass out my card, everybody wants to know who designed them....she is that good! I cannot recommend her enough!