Erin Wong offers a level of skincare service that is rare and radical. As a holistic esthetician, her approach is grounded not in trends or surface correction, but in care. Her work is personalized, nutrient-focused, and deeply attuned to the skin's natural integrity. At the heart of her practice is a simple but powerful idea: to support the skin we already have. In an industry often shaped by unrealistic beauty standards, this clarity of purpose stands out.
The collaboration began with a comprehensive brand intake focused on articulating Erin's values, philosophy, and long-standing commitment to honoring the diversity of skin across age, condition, and heritage. From there, a visual identity and language system were developed to reflect her depth of care and professionalism across every touchpoint.
At the time we began, her practice was thriving. What she needed most was time. Through the website redesign, we also reorganized her systems to create more ease in the day-to-day. Appointment booking, client intake, and service forms were all consolidated into a single, streamlined structure. This integration gave Erin more space to focus on what matters most: her clients and her craft.
To support this evolution, we developed a communications strategy that allowed her to reintroduce herself to her community. The campaign was designed for long-term use, offering a more sustainable rhythm of storytelling and outreach.
After the initial launch, our collaboration continued. We returned to design and launch an online shop aligned with her brand ethos, and later conducted a business health assessment to define values-aligned revenue goals.
Today, all of Erin’s services, bookings, products, and payment systems operate under one digital roof. Her communications are fully integrated through Flodesk, eliminating the need for multiple service vendors and providing a clear financial picture at the click of a button. The result is reduced scatter and increased focus—allowing her business to grow with intention and ease.
Explore her work at erinwongskincare.com.
Working with Nica is delightful and seamless. She helped launch my business into the 21st century with strategy, style, and oh so much humor! She is a true professional and made the process fun.
She has an incredible knack for understanding who her client is and how to best articulate their talents to their client community. For those who are ready to transform and up their game, I highly recommend Nicacelly Creative.