Client
Janet Stone Yoga
Year
2014 2015, 2016
branding mark
Path of Devotion (w. DJ Drez) album cover art
Echoes of Devotion (w. Nat Kendall) album cover art
Echoes of Devotion marketing assets
In 2014, Janet Stone was recording a new album with DJ Drez. She was also looking to open up a new merchandising program. When we first discussed the project, she had one print design and a general logo, but had yet to discover a design that could be replicable and translatable across multiple media - both online and in print on garments.
I noticed on her personal yoga mat three marks- the marks of Siva. I began to paint and work with these marks as a meditation. Ultimately, what came out was the first album design. This design has become a recognizable look and feel of the JSY brand.
Janet is known for her tremendous wisdom and canonical teaching. Part of this is the use of ritual objects, including malas. We partnered with Bali Malas to create a custom mala produced in a limited run, made of traditional rudraksha beads, with three, 14-karat gold beaded chains, an abstract echo of the three marks.
In 2018, Janet was recording a new album, Path of Devotion, with musician Nat Kendall. For this particular endeavor, I used the same methodology of hand-made marks, this time in honor of Laksmi, the goddess of abundance and grace. Like the first album, this one charted at #1 on the Itunes world chart. The artwork from that album, including the first Siva brush strokes, are now printed on exclusive garments through Janet's site at her events.
It has been an absolute honor of my life to work and study with this beautiful human and infinitely wise teacher. Please do check her out.
cover image by the wonderful Sanjin Kastelan.
Nicole's talent lies in her unique way of seeing the world in textures and extraordinary expressions of life in even the most ordinary of objects.
What she creates gives articulation to the way in which she views life as art.