After the release of The Buddha and the Bard, author Lauren Shufran expanded their authorship into a new professional chapter. With a refined focus on ghostwriting, technical writing, and purpose-driven copy,
Lauren began offering a suite of services for clients seeking clarity, depth, and voice in their written materials. The work spans formats and industries: memoirs, white papers, eBooks, and complex DEI blog content. Each project requires precision and empathy, two qualities Lauren brings with consistency and care.
Our role was to create a streamlined digital presence to house this evolving practice. The site needed to reflect the integrity of Lauren’s work without overstating it. Simple architecture, intentional language, and a clean visual system allow the writing to speak for itself.
Since launch, the platform has supported a steady flow of aligned client work. It provides a professional home that allows Lauren to lead with focus and flexibility in this next phase.
've worked with Nica twice now—first for an author site, and then for a new writing business build. And she will for sure be the person I keep coming back to. Nica sees the big picture, can help articulate what you're offering and who you want to draw in, has a terrific eye for what works and what doesn't, and cares a lot about staying updated on what's possible with the tools she uses.
To top it off, she's a delight—she'll inject humor into your process, take detailed notes on what's been done and what tasks remain, and hold you to your deadlines. If you're looking to refresh your career with a new website, I can't recommend Nica more highly.