Naomi Minturn has cultivated an edge in the fast-paced and competitive tech recruiting world. She’s figured out the ingredients for a secret sauce that keeps startup founders calling her, despite the booms and busts of the industry.
Her business is strong, and she’s done it without a whole lot of marketing. But as her business grows, so does her internal team, and she was ready to go client-facing with a new brand identity. She had a skeleton site that needed to be filled out and launched in a way that created more presence in the industry. She also wanted some different types of writing that could attract leads when she was ready to step on the gas.
Our project with Naomi was to distill her brand story and services, build her the website she needed, and get started on marketing strategies she could implement along her growth journey. Her differentiators include a deep commitment to DEI, a decentralized network of recruiters who share her philosophy, transparent billing, and flexible contracts; an unusual combo in her industry that keeps clients coming back. Those unique features shaped a lead capture strategy that’s far from canned or automated, designed to inspire conversation while acquiring clients.
The result is a slick and professional site that still feels human and grounded. We chose a text-forward layout in hues of soil and bloom, and instead of launch emails, we developed a series of white papers to highlight her philosophy and connect with her industry audience... especially on LinkedIn.
Nica brought Marigold's online presence to life with style and vision that captured and crafted our brand. She led me through a process that brought clarity to my unique offering and encouraged the business to bloom beyond my expectations. We started at the roots and she helped me nurture the vision through launch with guidance at every new step. The end result was nothing short of magic!