Pamela Rodman is a licensed clinical social worker and life coach serving clients in Connecticut and New York She was working with a template Squarespace starter site, and was looking for more depth and clarity in her online presence.
We developed her philosophy of work, and clarified her offerings so that her extensive credentials (from Gottman Method to working in institutions to a whole career as an actor) were communicated.
What we realized in the process is a great opportunity for offboarding therapy clients into project-based life coaching support. Along with couples therapy and one:one sessions focused on transitions in life (women's health and eldering, for example), there was a client journey that could better suit the clients themselves.
Our design goal was to create a soothing, living experience, and a look and feel in a way that invites than just declares with original video assets and as few stock images as possible. The result: polished, accessible, generous.
Nica is an exceptionally creative professional. I approached her seeking guidance on expanding my business and evolving in my career. As a clinical social worker and certified life coach, I had a full caseload but was struggling to connect with the specific audience I hoped to serve. Nica thoughtfully challenged me to step beyond my comfort zone, encouraging me to integrate my life coaching expertise into my therapeutic practice. She also completely reimagined and redesigned my website, resulting in increased engagement and meaningful growth. Her insight and creativity have been invaluable to my professional development.