The Regenerative Organic Alliance (ROA) was established in 2018 by three pioneering mission-driven organizations: Dr. Bronner’s, Patagonia, and the Rodale Institute. Its purpose is to develop and oversee Regenerative Organic Certified™, a groundbreaking certification that redefines the standards for agriculture by integrating soil health, animal welfare, and social fairness.
This certification emerged in response to rollbacks to the USDA Organic program, particularly those affecting animal welfare and labor protections. ROA sets a new benchmark by offering a rigorous, holistic framework for growing food and fiber that addresses climate change through regenerative agricultural practices. The goal is to shift the industry from sustainability toward regeneration, restoring ecosystems while honoring farmers, workers, and animals.
As part of the core team during ROA’s formative years, I was responsible for translating the organization’s bold vision into strategic, cohesive communications. My contributions included:
Brand and Collateral Development: Created all print and digital assets to reflect the integrity and values of the founding partners.
Event and Presentation Design: Developed branded visual presentations and materials for major industry gatherings including Expo West, Provender, and the Heirloom Seed Festival.
Thought Leadership Support: Collaborated on concept development, writing, and visual storytelling for a TEDx talk that introduced the certification to a global audience.
Community Communications: Led content development and visual direction for ROA’s monthly newsletter, including copywriting and photo curation to engage a rapidly growing base of farmers, industry leaders, and consumers.
This work was a natural extension of my background in sustainable fashion and ecological communications. It was a privilege to help shape the voice of an organization that is transforming the future of agriculture.
I encourage you to explore the work of the Regenerative Organic Alliance and subscribe to their newsletter to stay connected with this evolving movement.
Nica has an unusual combination of talent that has been of great benefit to the ROA. She has a keen eye for beautiful imagery, contextual language and deeply relevant topical issues. She is a fiercely devoted to tight project management and timely delivery of promised results. It is truly a pleasure to have her contribute to the growth and momentum created by the founders of the ROA.