In a moment where breathwork has become widely visible, it is rare to find a practitioner with the depth, longevity, and integrity of Sierra Wilde. For over 25 years, she has trained in close mentorship with her teacher and offered this work to her community with generosity and care.
Sierra’s technique is refined, and her ability to hold space both skilled and sincere. Her practice grew steadily through word of mouth, but had not yet been formalized in a way that allowed clients to engage with ease or clarity.
Rather than follow the trends of wellness design, we chose a different approach. We built a text-forward website that functions more like a quiet invitation than a trendy promotional platform.
Inspired by the aesthetic of traditional health practitioners, the design emphasizes trust, steadiness, and accessibility.
The brand language reflects the tone of Sierra’s work—unhurried, direct, and poetic. Without the use of lifestyle imagery or performative storytelling, the result is a presence that honors the depth of the practice and respects the experience of those who seek it.
This project offers a reminder that sometimes, the most powerful design is the one that steps out of the way. It is also part of the yearly giving program to light up businesses that are in need of visibility, both for the creators as well as the communities that need the services.
You can view her most recent offerings here.
Nica holds a brilliant container where I felt safe to explore my voice around what I am offering and how I am showing up.
She coaxed me through my fears with care and clarity. I am continually impressed by her skill at succinctly honing words and imagery to embody an offering, particularly one as amorphous as I felt mine was.
I have come out of this experience with an embodied sense of how I am showing up in the world. I am deeply grateful to Nica and her capacity to hold all of me while I morphed through this process.