Client
Taproot Medicine
Year
2023
internal and external brand writing
customer-facing manifesto
website design and collaboration with shopify expert for custom shopify site
relaunch marketing
replicable campaign logic and structure
email design and template
technical label design (improvements upon original design)
updated print assets
updated gmp statement
plant glossary ++
Sonoma County, California is home to some of the most beautiful landscapes and produce in the upper 48. And nestled into what we call "West County" is a community of healers and medicine makers; women who hold plant wisdom with unparalleled reverence.
Taproot Medicine exemplifies high-integrity plant-based medicines. Their syrups are (absolutely delicious) mainstays in so many homes in the area, that the likelihood of opening a fridge and finding a Strong Woman Syrup or Mighty Lungs Syrup is about 47% (intuitive guess based on personal experience). That said, it was time to grow their business.
With co-owners Charlotte Connors and Jessica Kleiderman stewarding a keystone collection, the business has been doing well. However, their online presence did not match the quality of their medicines, and there was so much to be told and shared, they needed a new platform to jump start their marketing.
Through an internal and external brand refresh, we built a new online identity including:
a customer-facing manifesto, and full internal/external brand writing
the install of a plant glossary
GMP statement
a new and dynamic custom Shopify website, including custom video
custom print assets
updated product labels
We did it all with custom video for a more cinematic effect within their existing Shopify site, fully customized.
We also improved upon the wholesale ordering program, created custom print assets, a custom marketing logic, and a custom 4 campaign communications schedule, all replicable. As they began to integrate these changes, within 24 hours of our first email communications, sales jumped 75% in a 24 hour period. This inspired the prioritization of new product launches that are being rolled out over the next year. The excitement is real. As are the beautiful medicines they make.
You can experience their wisdom here.
Working with Nica was GLORIOUS.
We met her at a moment when we were really ready to get to the next level (in terms of our brand, our voice, our communications, our vision), and she got us farther than we even imagined. She is a deep listener and a creative dynamo!
I was regularly blown away by her energy and passion and the brilliance of her vision. She is also practical, steady, systematic. All of the work that we did together was organized and thoughtful and brought us through the growing pains step by step. AND, all of the work built in a structure for how we can continue to grow and build our business and brand. We didn't even realize it while it was happening, but Nica taught us how to be better communicators and marketers.
I have worked on several projects of this nature, large and small, and working with Nica was hands down the best. The most FUN, and the most rewarding. We are so thrilled with our website. We're deeply proud of the work we did together with Nica.
And we are delighted that we have the tools now to keep going with the growth of our brand and communication. Thank you for lifting us up and for seeing our business so clearly and for shining your brilliance upon us!