© 2019 by NICACELLY

Regenerative Organic Alliance

Communications + Creative + Copywriting

The Regenerative Organic Alliance is a current client. 

 

When Elizabeth Whitlow, the Executive Director of the ROA, contacted me to support the year-old Regenerative Organic Alliance, I jumped up and down. The work of the Alliance is to oversee Regenerative Organic Certified: a high-bar and north-star organic certification that addresses Trump-era roll-backs of the OTA's animal welfare and organic standard (USDA Organic). Founded by Dr. Bronner's, Patagonia, and the Rodale Institute, this new organization, and its certification is putting a stake in the ground in the regenerative organic movement, addressing to climate change with systemic agricultural solutions to improve soil health (& sink carbon) while improving animal welfare standards and social fairness for farmworkers. This certification will change (for the better!) the way our food and clothing is grown.

After working in "sustainable" and ecologically progressive fashion for 15 years, this was a boon. Working with the foundational tools of the founding partners, I create all print and digital collateral, design panel presentations from concept to visual decks for industry events such as Expo West, Provender, and the Heirloom Seed Festival, and customer-facing marketing launches with partner grocery chains. I am also in charge of all ROA community communications, including copywriting and photo selection for monthly emails to a growing client base. As this is an ongoing project, I share with you what has been done, and encourage you to sign up for the ROA newsletter and learn more about this revolutionary organization.

Dates: 2018-current

Nicole has an unusual combination of talent that has been of great benefit to the ROA. She has a keen eye for beautiful imagery, contextual language and deeply relevant topical issues. She is a fiercely devoted to tight project management and timely delivery of promised results. It is truly a pleasure to have her contribute to the growth and momentum created by the founders of the ROA.

ELIZABETH WHITLOW

EXECUTIVE DIRECTOR, REGENERATIVE ORGANIC ALLIANCE