ACROYOGA INTERNATIONAL

Creative Direction + Marketing +
Brand Management + Product Design

Wanna Get High?

 

That was the first headline I created when we started the digital marketing campaign for AcroYoga International. It was a hit. After three years as the brand manager, we started taking on digital marketing to sell the teacher trainings and festivals that are hallmarks of the AcroYoga International brand. I was lucky to work with this visionary community for four years in multiple capacities.  As the contracted brand manager and creative director, I was responsible for:

  • all creative briefs, for designers and photographers

  • brand management

  • marketing plans, content, and execution for, on average, 5+ Teacher Trainings and 7 festivals in as many countries per year

  • digital marketing

  • copywriting

  • customer-facing communications

  • video treatments, project management

  • merchandise design and production

  • and elevating myself past the multi-hyphenate limit

AcroYoga is practiced by over one million people in over 55 countries. Because it is a practice that involves touch and bodies, we had the opportunity to rewrite how to train the leadership to address diversity and inclusion in a way that hadn't been endeavored before. It was a challenging and proud moment for us all.

Project Dates: 2014-18

Need Some Creative Direction?

Nicacelly Creative is available for creative services on a contract and project-based basis. Whether it's an interim creative director position, or if you are in need of tying together the loose pieces and make sure that all your channels are experiencing the benefit of a new visual identity, please do not hesitate to reach out.