Brand Writing & Tag Line
In collaboration with Consciously
The discovery of a tagline is a process.
Just a few words are the result of an iterative collaboration between founders, brand writers, and let us never forget, the audience who will be on the other side of the message. When Consciously called to collaborate on a few different brand stories, this was one the first on the docket.
Ask Sustainable is a social and financial initiative whose hallmark is a database that assesses and scores all the claims for environmentally-friendly investment initiatives. Communicating this concept while remaining inclusive across the spectrum of investors from all walks of was also crucial for the client.
With all the questions about where our money goes, and what impact it can have, they have provided the guidance and support to know that there is, in fact, change in our pocket.
The goal is the articulation of the idea, voice, and aesthetic not just one and the resource was Nicole. It could not have been communicated better had I written it myself and that was the point. Nicole is a marketing empath, she really gets inside of what you're looking to communicate so that she can produce deliverables with accuracy and quality. We'll be working together again hopefully for many years to come.
RAI-MON NEMAR BARNES