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The Buddha & The Bard

Author Website for Book Launch & Welcome Communications

Lauren Shufran was about to release their new book, The Buddha and the Bard, on Mandala Press, and was in need of a place to land the tens of thousands of folks that they had accrued as followers on Instagram.

For the three years prior, Lauren held (and still holds) a captive audience on Instagram, building upon the connective layers between Shakespeare and the teachings of the Buddha. Through a visual strategy, they were able to cultivate a language that became the baseline of the website which houses all facets of Lauren's work and also hosts an easy-to-update press page, contact forms, calls to action for book sales, and a mini drip communication that is a functioning set-it-and-forget-it, so Lauren can focus on... the next book.

Learn more about this project and see the site  here.

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Nica created my website when my most recent book was published last year. This was my first go at a web presence, and I didn’t know what I wanted visually, how I wanted the site architecture to play, or how to parse the content between pages to tell the story I wanted to tell. Nica brought her experience and brilliance to the whole of the project, starting with sharing tons of examples my way and guiding me in the language to use to talk about what I was beginning to envision. Updates were timely and engaged (read: delightful), and the site itself took the unique expression of my work combined with Nica’s truly brilliant creative vision. I’ll be coming back for sure when it’s time for a site refresh. 


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