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Tue, Jan 23


Todos Santos


We are constantly in a malaise around marketing and social media. Yes, these are tools - but what are we actually saying, doing, and inviting? It’s not just about a logo and website, or our algorithm. It’s about cultivating a branding root system.

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Time & Location

Jan 23, 2024, 4:30 PM GMT-7 – Feb 01, 2024, 7:00 PM GMT-7

Todos Santos, Calle bravo 36, San Ignacio, 23300 Todos Santos, B.C.S., Mexico

About the event

This is an in-person 4-session class that runs over 2 weeks.

We will meet:

Tuesday, January 23, 4:30-7

Thursday, January 25, 4:30-7

Tuesday, January 30, 4:30-7

Thursday, Feb 1, 4:30-7

So much of our energy as solopreneurs gets lost in the marketing sauce.

We have our service, but we aren’t sure how to get it out and turn it into a full-fledged business. So often, we copy/paste other strategies that aren’t appropriate for us and get ourselves very exhausted without a root system to lean into. And that root system is branding.

In this short 4-day connective workshop-style experience, we will enter into the fundamentals branding. We will cultivate our mission, vision, services, and pricing as the foundation of our business.

We will discover more about who we are, how we came to what we are offering, and what we want to share. It is the origin story of what we are up to so that we have confidence and differentiation in our work.

These classes are going to be fun, relaxing, and interactive. And, we'll get icy and fresh, too!

We’ll begin with a meditation/breathwork session and a short ice bath to perk up.

Then we’ll gather around and discuss where we are at. Nica will provide guiding principles and feedback for engaging the foundation of your brand and offerings, with attention to what differentiates you from the masses.

Each person will receive:

  • Access to meditation and ice bath before class (not required, but highly recommended)
  • Interactive dharma-style talk to inspire the work
  • Ideation sessions and group conversations in the co-working space
  • Unintimidating take-home work
  • Group feedback and collaboration
  • 1 75-minute private consulting session support with Nica to discern and design your mission statement, vision statement, offerings, pricing, and clarity around communication.

You will emerge more confident about what you are up to, a clarified mission statement, vision statement, and offerings/pricing consultation so that when you post something or begin to offer out, you will be able to do so with a practice of clarity, confidence, and groundedness. No more scatter.

There is a limit of 5 students so that we can dig in and everyone can get special attention.

Who this is for:

  • Solopreneur Service Providers (it's just me, myself and I)
  • If you are already doing some, but not all of what you want, or are lost in the sauce of marketing
  • Looking to increase revenue by 30%+ (we can save the 100x for the next course)
  • Have space to attend all 4 classes, and can arrive on time

About Nicacelly:

Nicole “Nica Celly” Markoff is taking 20+ years of her best independent business practices to offer up the most fundamental pieces for yours. She started in women’s entrepreneurship in 2000, and worked in independent hip-hop before developing her slow fashion brand (before slow fashion was a thing). Since then, she has been working at the edge of art, contemplative practices, design, and business, launching over 50 projects with nonprofits, small businesses, and solopreneurs in the last 4 years.

If you think this bio is impressive, wait until we write yours.

Email Nica with any questions!


  • Brand Fundamentals

    4-day workshop over two weeks- let's gooooooo!

    Sale ended



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